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Stella

19yearsold
July12 1989
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Tuesday, January 13, 2009 .
10:51 PM

omg my 1st HRM lect was a disaster
seriously nv met a worser and a more lor so tutor la
he can spend 1.5 hrs gg thru 10 freaking slides
20 slides so its 3 hrs like WTH?!
he spent like 9 mins per slide while my marketing presentation per person was like 5 mins max? =.=
funny he could link all those stories and everything to human resource when i obviously dun see any link la
omggg 13 weeks of 3 hrs lecture
save me plsss...

taken from wiki...




The different stages in a product life cycle are:

Market introduction stage
-cost high
-sales volume low
-no/little competition - competitive manufacturers watch for acceptance/segment growth losses
-demand has to be created
-customers have to be prompted to try the product

Growth stage
-costs reduced due to economies of scale and
-sales volume increases significantly
-profitability
-public awareness
-competition begins to increase with a few new players in establishing market
-prices to maximize market share

Mature stage
-Costs are very low as you are well established in market & no need for publicity.
-sales volume peaks
-increase in competitive offerings
-prices tend to drop due to the proliferation of competing products
-brand differentiation, feature diversification, as each player seeks to differentiate from competition with "how much product" is offered
-Industrial profits go down

Saturation and decline stage
-costs become counter-optimal
-sales volume decline or stabilize
-prices, profitability diminish
-profit becomes more a challenge of production/distribution efficiency than increased sales

well well smth i tink certain things are like the product life-cycle
i hope it can always stay at the mature stage and nv ever go to the decline stage
haha marketing is rly interesting man